When trade show exhibit goers walk the vast exhibit hall floors and come upon highly creative, interactive trade show displays, they get to stop and join in some fun. The trade show attendee becomes part of the exhibit. By using experiential activity, the trade show exhibitor not only entertains but also educates their key customer prospects with entertaining “hands on” experiences.

Why are such participatory activities vital at trade shows? Quite simply: they boost traffic to the trade show exhibit site, leading to product interest and often substantial sales from experiencing first hand a dynamic new product.

When Event Marketer covered the Consumer Electronics Show (CES) in Las Vegas in early January 2006, they found exceptional trade show exhibits that offered interactive experiences. Here are a few exhibitors whose “hands on” trade show displays showcased new product trials on the trade show floor:

Canon — Canon’s goal was to get attendees’ hands on its products. They had three hands-on show islands staffed by representatives. One of the islands featured PowerShot and EOS cameras and camcorders, another showcased printers, and the third island featured smaller digital cameras and camcorders. Canon also had a theater that mimicked a working film set with camera booms and professional stage lighting. Visitors demonstrated Canon’s new products and took photos and videos of a working model-train village choo-chooing away in their center island.

Dolby — A TrueHD Theater was Dolby’s centerpiece to run demos of its high-definition audio technology. Separate semi-enclosed zones showed off Dolby’s audio technology for HDTV home theaters, surround-sound video gaming, and PC home audio. The gaming zone offered visitors a chance to try Burnout, the new Xbox 360 racing game. The Xbox’s Dolby Digital sound technology seduced game enthusiasts to come try their new products.

Garmin — Several interactive demonstration stations helped Garmin get its portable navigation systems into people’s hands. Two circular islands each featured eight handheld navigation units for visitors to try, while plasma screens atop the stations ran videos about the products.

Nokia – The company divided sections of the trade show exhibit—which featured everything from its mobile office products to its latest Bluetooth-capable phones—to make individual environments for products and presentations. Visitors checked out the products on tables on the main floor. Nokia made interactivity with touch-screen computer kiosk booths, where trade show attendees could learn more about key product features.

Remember that people want to try before they buy. At trade shows, they want to see for themselves and be part of the action. That is why the use of interactivity works especially well at trade show displays that introduce new products and services.

Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California. The firm is a full-service premiere trade show exhibit, graphics and management services company. For addtional information, go to www.proexhibits.com.

© Copyright 1996-2006, Professional Exhibits & Graphics. All Rights Reserved

Related Blogs

• » AMtek to exhibit Windows/Android/Linux running Tablet PCs at …
• Canon EOS 1000D: Top features and benefits guides
• Assistive Technology Blogs « Spectronics Blog
• Town House Floor Plot | Row Houses For Urban Dwellers | raestate
• Modular House Floor Plot – Getting The Most Value From Your …
• 10 Reasons Your Small Business Needs A Technology Services …
• Hi Tech answers » Which printer company would you go with Canon or …
• Search Engine Optimization Demystified – Part 2 | CqWen
• Argentina's Economic Collapse – Part 10 of 12 | Stock Market News
• Basement Flooring Types | Refinishing Wood Floor
• Other Shutter Island (2009) (RIP) (PC) | ~ Deals & Discounts …
• Alexander Essary » Blog Archive » Nantucket: Island Living
• Canon Camera Options Just For You! | 1Gadget.net Digital Cameras
• VG247 » Blog Archive » New LA Noire screens show blood-soaked …
• All about Women's Pelvic Floor Health | Tooth Nerve
• Congress Fails. Part 931. | RedState
• "Vibrance", a watercolor exhibit by Grigor Kotnani (Mon, May 31 …
• Sharon Osbourne Talk Show Will Feature A Duchess, An Anchor, And …
• Free PDF: Canon EOS 7D HDMI capture User Manual Guides – Free …
• British Royals Visit Nongnuch Chelsea Flower Show Exhibit …

Xbox 360 is the second videogame console produced by Microsoft. It engages you in the gaming experience which is more expansive, dramatic & where your imagination knows no boundaries. The integrated Xbox live allows the players to compete online & download content such as arcade games, game demos, trailers, TV shows & movies. The digital entertainment provided, allows you to amplify your music, scan DVD, share latest digital pictures etc.

Xbox 360 is the successor of Xbox & competes with the PlayStation 3 and the Wii as a part of the seventh generation of video game consoles. The Xbox 360 comes in three different versions, the “Arcade” console, the “Premium” console & the “Elite” console, each having its own set of included accessories. There are many accessories are available for the console, including both wired & the wireless controllers, faceplates for customization, a wireless steering wheel for playing racing games, headsets for chatting & a webcam for video chatting etc. these days one can easily his X box 360 from any where from in the world. This device is one of the best in the gaming zones. Most of the gaming lovers do prefer to make use of this devise as it provides one of the most pleasant experience of gaming.
   
This would perhaps mean you that you may have your game on, with your playlist plaaying at your background & perhaps even include some interactive visual synthesizers.
You can achieve backward compatibility on Xbox 360 through software emaluation of the original Xbox. 19 million units have been sold worldwide according to Microsoft. You can use 3 x USB 2.0, IR port and 100 M bit Ethernet for connectivity. About 1000 games were available for Xbox360 by the end of the year2007. The Game Critics honored the Xbox 360 with 11 wins in March 2008. Some of the best selling games are: Ghost Recon Advanced War fighter, The Elder Scrolls IV: Oblivion, Dead or Alive 4, Saints Row and Gears of War Gears of War would become the best-selling game of the console with 3 million units, before being surpassed in 2007 by Halo 3, with 8.1 million units.

Xbox 360 is the second videogame console produced by Microsoft. It engages you in the gaming experience which is more expansive, dramatic & where your imagination knows no boundaries. The integrated Xbox live allows the players to compete online & download content such as arcade games, game demos, trailers, TV shows & movies. The digital entertainment provided, allows you to amplify your music, scan DVD, share latest digital pictures etc.

Xbox 360 is the successor of Xbox & competes with the PlayStation 3 and the Wii as a part of the seventh generation of video game consoles. The Xbox 360 comes in three different versions, the “Arcade” console, the “Premium” console & the “Elite” console, each having its own set of included accessories. There are many accessories are available for the console, including both wired & the wireless controllers, faceplates for customization, a wireless steering wheel for playing racing games, headsets for chatting & a webcam for video chatting etc. these days one can easily his X box 360 from any where from in the world. This device is one of the best in the gaming zones. Most of the gaming lovers do prefer to make use of this devise as it provides one of the most pleasant experience of gaming.
   
This would perhaps mean you that you may have your game on, with your playlist plaaying at your background & perhaps even include some interactive visual synthesizers.
You can achieve backward compatibility on Xbox 360 through software emaluation of the original Xbox. 19 million units have been sold worldwide according to Microsoft. You can use 3 x USB 2.0, IR port and 100 M bit Ethernet for connectivity. About 1000 games were available for Xbox360 by the end of the year2007. The Game Critics honored the Xbox 360 with 11 wins in March 2008. Some of the best selling games are: Ghost Recon Advanced War fighter, The Elder Scrolls IV: Oblivion, Dead or Alive 4, Saints Row and Gears of War Gears of War would become the best-selling game of the console with 3 million units, before being surpassed in 2007 by Halo 3, with 8.1 million units.

Xbox 360 is the second videogame console produced by Microsoft. It engages you in the gaming experience which is more expansive, dramatic & where your imagination knows no boundaries. The integrated Xbox live allows the players to compete online & download content such as arcade games, game demos, trailers, TV shows & movies. The digital entertainment provided, allows you to amplify your music, scan DVD, share latest digital pictures etc.

Xbox 360 is the successor of Xbox & competes with the PlayStation 3 and the Wii as a part of the seventh generation of video game consoles. The Xbox 360 comes in three different versions, the “Arcade” console, the “Premium” console & the “Elite” console, each having its own set of included accessories. There are many accessories are available for the console, including both wired & the wireless controllers, faceplates for customization, a wireless steering wheel for playing racing games, headsets for chatting & a webcam for video chatting etc. these days one can easily his X box 360 from any where from in the world. This device is one of the best in the gaming zones. Most of the gaming lovers do prefer to make use of this devise as it provides one of the most pleasant experience of gaming.
   
This would perhaps mean you that you may have your game on, with your playlist plaaying at your background & perhaps even include some interactive visual synthesizers.
You can achieve backward compatibility on Xbox 360 through software emaluation of the original Xbox. 19 million units have been sold worldwide according to Microsoft. You can use 3 x USB 2.0, IR port and 100 M bit Ethernet for connectivity. About 1000 games were available for Xbox360 by the end of the year2007. The Game Critics honored the Xbox 360 with 11 wins in March 2008. Some of the best selling games are: Ghost Recon Advanced War fighter, The Elder Scrolls IV: Oblivion, Dead or Alive 4, Saints Row and Gears of War Gears of War would become the best-selling game of the console with 3 million units, before being surpassed in 2007 by Halo 3, with 8.1 million units.

Xbox 360 is the second videogame console produced by Microsoft. It engages you in the gaming experience which is more expansive, dramatic & where your imagination knows no boundaries. The integrated Xbox live allows the players to compete online & download content such as arcade games, game demos, trailers, TV shows & movies. The digital entertainment provided, allows you to amplify your music, scan DVD, share latest digital pictures etc.

Xbox 360 is the successor of Xbox & competes with the PlayStation 3 and the Wii as a part of the seventh generation of video game consoles. The Xbox 360 comes in three different versions, the “Arcade” console, the “Premium” console & the “Elite” console, each having its own set of included accessories. There are many accessories are available for the console, including both wired & the wireless controllers, faceplates for customization, a wireless steering wheel for playing racing games, headsets for chatting & a webcam for video chatting etc. these days one can easily his X box 360 from any where from in the world. This device is one of the best in the gaming zones. Most of the gaming lovers do prefer to make use of this devise as it provides one of the most pleasant experience of gaming.
   
This would perhaps mean you that you may have your game on, with your playlist plaaying at your background & perhaps even include some interactive visual synthesizers.
You can achieve backward compatibility on Xbox 360 through software emaluation of the original Xbox. 19 million units have been sold worldwide according to Microsoft. You can use 3 x USB 2.0, IR port and 100 M bit Ethernet for connectivity. About 1000 games were available for Xbox360 by the end of the year2007. The Game Critics honored the Xbox 360 with 11 wins in March 2008. Some of the best selling games are: Ghost Recon Advanced War fighter, The Elder Scrolls IV: Oblivion, Dead or Alive 4, Saints Row and Gears of War Gears of War would become the best-selling game of the console with 3 million units, before being surpassed in 2007 by Halo 3, with 8.1 million units.

Xbox 360 is the second videogame console produced by Microsoft. It engages you in the gaming experience which is more expansive, dramatic & where your imagination knows no boundaries. The integrated Xbox live allows the players to compete online & download content such as arcade games, game demos, trailers, TV shows & movies. The digital entertainment provided, allows you to amplify your music, scan DVD, share latest digital pictures etc.

Xbox 360 is the successor of Xbox & competes with the PlayStation 3 and the Wii as a part of the seventh generation of video game consoles. The Xbox 360 comes in three different versions, the “Arcade” console, the “Premium” console & the “Elite” console, each having its own set of included accessories. There are many accessories are available for the console, including both wired & the wireless controllers, faceplates for customization, a wireless steering wheel for playing racing games, headsets for chatting & a webcam for video chatting etc. these days one can easily his X box 360 from any where from in the world. This device is one of the best in the gaming zones. Most of the gaming lovers do prefer to make use of this devise as it provides one of the most pleasant experience of gaming.
   
This would perhaps mean you that you may have your game on, with your playlist plaaying at your background & perhaps even include some interactive visual synthesizers.
You can achieve backward compatibility on Xbox 360 through software emaluation of the original Xbox. 19 million units have been sold worldwide according to Microsoft. You can use 3 x USB 2.0, IR port and 100 M bit Ethernet for connectivity. About 1000 games were available for Xbox360 by the end of the year2007. The Game Critics honored the Xbox 360 with 11 wins in March 2008. Some of the best selling games are: Ghost Recon Advanced War fighter, The Elder Scrolls IV: Oblivion, Dead or Alive 4, Saints Row and Gears of War Gears of War would become the best-selling game of the console with 3 million units, before being surpassed in 2007 by Halo 3, with 8.1 million units.

Xbox 360 is the second videogame console produced by Microsoft. It engages you in the gaming experience which is more expansive, dramatic & where your imagination knows no boundaries. The integrated Xbox live allows the players to compete online & download content such as arcade games, game demos, trailers, TV shows & movies. The digital entertainment provided, allows you to amplify your music, scan DVD, share latest digital pictures etc.

Xbox 360 is the successor of Xbox & competes with the PlayStation 3 and the Wii as a part of the seventh generation of video game consoles. The Xbox 360 comes in three different versions, the “Arcade” console, the “Premium” console & the “Elite” console, each having its own set of included accessories. There are many accessories are available for the console, including both wired & the wireless controllers, faceplates for customization, a wireless steering wheel for playing racing games, headsets for chatting & a webcam for video chatting etc. these days one can easily his X box 360 from any where from in the world. This device is one of the best in the gaming zones. Most of the gaming lovers do prefer to make use of this devise as it provides one of the most pleasant experience of gaming.
   
This would perhaps mean you that you may have your game on, with your playlist plaaying at your background & perhaps even include some interactive visual synthesizers.
You can achieve backward compatibility on Xbox 360 through software emaluation of the original Xbox. 19 million units have been sold worldwide according to Microsoft. You can use 3 x USB 2.0, IR port and 100 M bit Ethernet for connectivity. About 1000 games were available for Xbox360 by the end of the year2007. The Game Critics honored the Xbox 360 with 11 wins in March 2008. Some of the best selling games are: Ghost Recon Advanced War fighter, The Elder Scrolls IV: Oblivion, Dead or Alive 4, Saints Row and Gears of War Gears of War would become the best-selling game of the console with 3 million units, before being surpassed in 2007 by Halo 3, with 8.1 million units.

Xbox 360 is the second videogame console produced by Microsoft. It engages you in the gaming experience which is more expansive, dramatic & where your imagination knows no boundaries. The integrated Xbox live allows the players to compete online & download content such as arcade games, game demos, trailers, TV shows & movies. The digital entertainment provided, allows you to amplify your music, scan DVD, share latest digital pictures etc.

Xbox 360 is the successor of Xbox & competes with the PlayStation 3 and the Wii as a part of the seventh generation of video game consoles. The Xbox 360 comes in three different versions, the “Arcade” console, the “Premium” console & the “Elite” console, each having its own set of included accessories. There are many accessories are available for the console, including both wired & the wireless controllers, faceplates for customization, a wireless steering wheel for playing racing games, headsets for chatting & a webcam for video chatting etc. these days one can easily his X box 360 from any where from in the world. This device is one of the best in the gaming zones. Most of the gaming lovers do prefer to make use of this devise as it provides one of the most pleasant experience of gaming.
   
This would perhaps mean you that you may have your game on, with your playlist plaaying at your background & perhaps even include some interactive visual synthesizers.
You can achieve backward compatibility on Xbox 360 through software emaluation of the original Xbox. 19 million units have been sold worldwide according to Microsoft. You can use 3 x USB 2.0, IR port and 100 M bit Ethernet for connectivity. About 1000 games were available for Xbox360 by the end of the year2007. The Game Critics honored the Xbox 360 with 11 wins in March 2008. Some of the best selling games are: Ghost Recon Advanced War fighter, The Elder Scrolls IV: Oblivion, Dead or Alive 4, Saints Row and Gears of War Gears of War would become the best-selling game of the console with 3 million units, before being surpassed in 2007 by Halo 3, with 8.1 million units.

Xbox 360 is the second videogame console produced by Microsoft. It engages you in the gaming experience which is more expansive, dramatic & where your imagination knows no boundaries. The integrated Xbox live allows the players to compete online & download content such as arcade games, game demos, trailers, TV shows & movies. The digital entertainment provided, allows you to amplify your music, scan DVD, share latest digital pictures etc.

Xbox 360 is the successor of Xbox & competes with the PlayStation 3 and the Wii as a part of the seventh generation of video game consoles. The Xbox 360 comes in three different versions, the “Arcade” console, the “Premium” console & the “Elite” console, each having its own set of included accessories. There are many accessories are available for the console, including both wired & the wireless controllers, faceplates for customization, a wireless steering wheel for playing racing games, headsets for chatting & a webcam for video chatting etc. these days one can easily his X box 360 from any where from in the world. This device is one of the best in the gaming zones. Most of the gaming lovers do prefer to make use of this devise as it provides one of the most pleasant experience of gaming.
   
This would perhaps mean you that you may have your game on, with your playlist plaaying at your background & perhaps even include some interactive visual synthesizers.
You can achieve backward compatibility on Xbox 360 through software emaluation of the original Xbox. 19 million units have been sold worldwide according to Microsoft. You can use 3 x USB 2.0, IR port and 100 M bit Ethernet for connectivity. About 1000 games were available for Xbox360 by the end of the year2007. The Game Critics honored the Xbox 360 with 11 wins in March 2008. Some of the best selling games are: Ghost Recon Advanced War fighter, The Elder Scrolls IV: Oblivion, Dead or Alive 4, Saints Row and Gears of War Gears of War would become the best-selling game of the console with 3 million units, before being surpassed in 2007 by Halo 3, with 8.1 million units.

Xbox 360 is the second videogame console produced by Microsoft. It engages you in the gaming experience which is more expansive, dramatic & where your imagination knows no boundaries. The integrated Xbox live allows the players to compete online & download content such as arcade games, game demos, trailers, TV shows & movies. The digital entertainment provided, allows you to amplify your music, scan DVD, share latest digital pictures etc.

Xbox 360 is the successor of Xbox & competes with the PlayStation 3 and the Wii as a part of the seventh generation of video game consoles. The Xbox 360 comes in three different versions, the “Arcade” console, the “Premium” console & the “Elite” console, each having its own set of included accessories. There are many accessories are available for the console, including both wired & the wireless controllers, faceplates for customization, a wireless steering wheel for playing racing games, headsets for chatting & a webcam for video chatting etc. these days one can easily his X box 360 from any where from in the world. This device is one of the best in the gaming zones. Most of the gaming lovers do prefer to make use of this devise as it provides one of the most pleasant experience of gaming.
   
This would perhaps mean you that you may have your game on, with your playlist plaaying at your background & perhaps even include some interactive visual synthesizers.
You can achieve backward compatibility on Xbox 360 through software emaluation of the original Xbox. 19 million units have been sold worldwide according to Microsoft. You can use 3 x USB 2.0, IR port and 100 M bit Ethernet for connectivity. About 1000 games were available for Xbox360 by the end of the year2007. The Game Critics honored the Xbox 360 with 11 wins in March 2008. Some of the best selling games are: Ghost Recon Advanced War fighter, The Elder Scrolls IV: Oblivion, Dead or Alive 4, Saints Row and Gears of War Gears of War would become the best-selling game of the console with 3 million units, before being surpassed in 2007 by Halo 3, with 8.1 million units.